Page 45 - WTM Industry Report
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World Travel Market 2017 Industry Report
The annual WTM London 2017 Industry Report also asks UK travellers about their attitude towards responsible tourism. The report shows that 76% of British holidaymakers consider the environment when making their travel decisions, a single percentage point higher than in 2016.
However, when asked about sustainability in the 2015 report, only 61% of Brits were thinking about the environment when thinking about travel.
Q. While on holiday, do you consider any of the following to minimise your impact on the environment...?
(UK holidaymakers survey)
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