Page 44 - WTM Industry Report

World Travel Market 2017 Industry Report
This year’s report also found a slight increase in the number
of businesses with a carbon emissions reduction policy, although more than one-third (38%) of travel rms do not have a policy in place. However, this is better than 2016 when 46% of the sample were ignoring the issue. In 2015 the proportion without a policy was also 46%.
One in four (25%) respondents said in the current report that their rm had a policy and was implementing it, compared with one in ve (20%) in 2016. This
year’s gure is close to 2015 when 27% of respondents said they were implementing a policy in their business.
But there are still 6% of rms in 2017 who have a policy but are not enforcing it, a slight improvement on 2016’s 8%. In 2015 it was back at 6%.
The most common responses
this year, when asked about what was holding back wider adoption, were around the perceived additional cost of carbon-friendly practices and the feeling that there is little public support.
When asked how travel compares with other industries when it comes to reducing
emission, 43% believe travel is doing a better job. In 2016, 38% said travel was leading the way.
And when it comes to who should be taking the lead on reducing carbon emissions, 50% said the industry should take responsibility with 46% laying the onus on governments. Last year the emphasis on industry action was stronger, with 55% of the sample saying travel rms should take control with 42% leaving it up to the governments.
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