Page 46 - WTM Industry Report

World Travel Market 2017 Industry Report
Collagen before carbon for UK holidaymakers
Being ‘green’ is less important than having white teeth or a bronzed body for UK holidaymakers.
The WTM London 2017 Industry Report reveals travellers prefer to spend money on getting ‘beach ready’ than offsetting their carbon footprint – despite the fact the majority claim to care about the impact their travel has on the environment.
Three-quarters of respondents claim the environment and sustainability are important when they travel, yet the same proportion admits they don’t bother offsetting their carbon emissions, while 26% say they don’t think about responsible tourism.
Instead, they’re more likely to spend money on improving
their appearance, including paying for cosmetic surgery or
a spray tan. When asked: “How much do you spend pre-
holiday to get yourself beach ready?” one in three (33%) said they spend up to £100; 16% spend in the region of £100-£199 and 6% spend somewhere between £200-£299.
A further 4% spend £300 or more, while 33% spend nothing and 8% aren’t sure how much they spend on pre-holiday purchases.
When asked what their pre-holiday spend goes on, 86% buy new clothes; 54% buy new shoes and 46% buy a new bikini or swimwear. Brits also spend on beauty treatments, with 24% spending money on a manicure/pedicure; 24% splashing out on a spray tan; 7% paying to have their teeth whitened and 4% paying for cosmetic surgery.
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