Page 47 - WTM Industry Report

World Travel Market 2017 Industry Report
Three-quarters (76%) of respondents said that the environment and sustainability are important in their choice of holiday or destination, with 10% saying they are ‘very important’.
Of the rest, 40% answered ‘somewhat important’, while 20% said they are ‘quite important’.
However, 73% don’t offset their carbon emissions when they y. Of those that do, only 5% offset emissions on all ights; 10% offset emissions on two out of three ights while 13% ‘sometimes’ offset their carbon emissions, on about one in three ights.
Almost a quarter (23%) of respondents hold their hands up to say the environment and sustainability are not important, with 6% saying the issue is ‘not at all important’ and 17% saying it’s not very important.
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