Page 50 - YourSource November 2016

DEALER FEATURE
JOHNNIE’S GETS MAKEOVER COURTESY OF AVB/BRANDSOURCE, WHIRLPOOL
Johnnie’s Home Appliance and Sleep Center of Downey, California received an eagerly anticipated redesign this past summer as representatives from AVB/BrandSource and Whirlpool lent a hand in the demolition and renewal of the independent retailer. The effort epitomizes the forward thinking attitude of Johnnie’s owner Tommy Martinez, as well as the collaborative relationship between BrandSource, its suppliers, and its members.
On July 18-20, AVB/BrandSource’s Matt Berry, director of specialty channels, Anitra Brase, global leadership director, and Chad Evans, director
of merchandising, rolled up their
sleeves and aided a contingent of
10 workers in essentially redefining
Johnnie’s showroom and product
offerings. Beginning in the early
morning, the tireless work crew
began the transformation by
emptying the store, tearing out the
walls and replacing the floor. Since
sales are so critical to an independent
retailer, it was imperative that
Johnnie’s remodel be done as soon
as possible. Knowing this, workers
labored well into the early morning
hours. In the end, the original
showroom was upgraded along
with an entire new sales counter. The
extra space allowed for the addition
of outdoor grills to the store and
the introduction of the new SERTA
mattress gallery. The store was also
fully modernized with new lighting
and ceilings.
chamber of commerce, members from the local newspaper, representatives from Whirlpool, Serta, and BrandSource, as well as the current and past mayor of Downey. To celebrate the return of Johnnie’s, a grill party was also held in the store parking lot. The entire project, from start to finish, exemplifies the strong bond that BrandSource has with its members and further demonstrates its hand on approach when it comes to the improvement of its members’ stores. A special thanks goes to Whirlpool for their continued support of the Makeover program. Let us congratulate all who had a part in Johnnie’s Home Appliance and Sleep Center’s new look! YS
On September 29th, Johnnie’s had its grand re-opening, which showcased the store’s new facelift. On hand to view the progress and participate in the ribbon cutting were members of the
Johnnie with local Chamber member
50 YOURSOURCE NOVEMBER 2016