Page 27 - 08.17.20 Wendell Catalog for Flip Book MASTER FILE.xlsx

Hoegaarden Brewery
Hoegaarden, Belgium
www.hoegaarden.com

Perhaps they had too much time on their hands. Or they were sick of the sacramental wine. Maybe it was
divine inspiration? We'll never know for sure. What we do know is that the Hoegaarden monks were the
first to discover the unique recipe for wheat beer around 1445.Historical sources tell us that the first wheat
beer was incredibly sour. That is until the Hoegaarden monks started experimenting with orange peel and
coriander from the colony Curacao: a divine discovery that led to the world famous Hoegaarden recipe. Had
Masterchef been around back then, the judges would surely have called it a masterpiece. Wheat beer caused
a bit of a stir in Hoegaarden. In all honesty, Hoegaarden became one big brewery in the 18th century. In
1709, the village had no less than 12 breweries. In 1726, that number had increased to 36. Oh and let's not
forget the 110 malt houses. The last brewery in Hoegaarden, Tomsin, closed shop in 1957. Soon after, in
1965, the villagers decided to take action to preserve the original recipe. Milkman Pierre Celis took the bull
by the horns and started brewing up a batch in his milk shed, using only a copper boiler. He quickly
expanded his operation and moved into a bigger building - 'De Kluis' (The Vault) - a subtle nod to the monks.
By 1985 the nod was no longer subtle as he was making more than 75,000 hectolitres per year. Just as he
was about to start exporting to the United States, a rather large fire flattened his dreams (and the beer). The
brewery was destroyed. The original Belgian wheat beer could and would not be lost. Today, 9 out of 10
wheat beers sold in Belgium are from Hoegaarden. Meanwhile, the unique flavour is being appreciated and
awarded throughout Europe, North America, Australia, Singapore and China. How they pronounce the name
in other parts of the world is another story. One we won't tell.

Hoegaarden 1/2 BBL
4/6 Pack 11.2oz Bottles