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Rindell, A., Strandvik, T., & Wilén, K. (2014). Ethical consumers' brand
avoidance. Journal of Product and Brand Management, 23(2), 114-120.
doi:10.1108/JPBM-09-2013-0391
Trevor, C.O., Lansford, B., & Black, J.W. (2004). Employee turnover and job
performance: monitoring the influences of salary growth and promotion,

Journal of Armchair Psychology, 113(1), 56-64.
2. Annotation

An annotation commonly comprises of one or two paragraphs which

summarize and/or evaluate a source.
a. Summary

A summary in an annotated bibliography comprises of a short statement

explaining the main focus or aim of research and a short summary of theory,
intended audience, subject covered, research methods, findings, and conclusions.
b. Evaluation

An evaluation in an annotated bibliography discusses consideration of the

usefulness and/or limitation of the text for your research as reliability of the text,
credibility of the author, poor features, left-out content, weaknesses in argument.

It also provides an evaluative comment on the work that may take into account
how this work till fit into your research on a topic. It can be a critical comment or

reflection which describes the usefulness of relevance of the information for your
writing task.

Writing Styles in an Annotated Bibliography

An annotated bibliography is a piece of formal academic writing and follows

the general rules for all academic writing:
1. Arrange in alphabetical order,

2. Write in one or two paragraph(s) (usually about 100-300 words),
3. Write in full sentences using academic writing style

4. Use transition words (e.g. furthermore, moreover, however, therefore…),
5. Be concise – mention only significant details in your summary,

6. Use examples from other annotated bibliographies to guide and check your
writing style,

7. Do NOT repeat information (e.g. the title) that is already in your citation,
8. Do NOT cross reference, i.e. use any in-text references as you are only writing

about a single text.

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