Page 14 - The Visual Thinker Magazine
P. 14
Cover Story 12
SAGMEISTER
and WALSH
A photo essay
Appy Fizz Ad campaign
The new Appy Fizz identity
visualizes carbonated bubbles
through a dynamic graphic lan-
guage of 3D spheres and circles.
This project was featured all over
India, specifically targeted in
main markets like Mumbai and
Delhi. Appy Fizz is advertised
through a large television pres-
ence, outdoor campaigns, digital
advertising and activation, print,
and cinema advertising.
