Page 17 - The Visual Thinker Magazine

14 The Visual Thinker
By the sea Campaign

The Aishti Foundation is a 40,000 sq
foot exhibition space in Jal el-Dib,
a short drive up the Mediterranean
coast from downtown Beirut. The
foundation building will showcase
works from Salamé’s 2,000-strong
collection as well as a variety of high
end luxury retail shops. To celebrate
the opening of The Foundation, Tony
Salamé asked us to conceptualize
and design a campaign around the
intersection of fashion and art, while
also highlighting its location by the
sea side. We also created an animated
series of the campaign for Instagram
and their social channels.