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APPENDICES 2
Survey Questions
How Trauma Along With Other Societal Issues Can Lead to People Not Trusting Brands
1. How old are you?
2. Where you be working during the lockdown beginning on 5th of November?
3. Would you say that you have suffered any symptoms at all of anxiety or depression during the pandemic?
4. What have been your best ways of coping when you felt down during the pandemic?
5. Would you prefer high street brands ignored current social issues and attempted to distract you from them or addressed the issues head on?
6. Would you say you trust high street brands to do the right thing morally and ethically?
7. Would you be more likely to buy from a brand if they claim to be both moral and ethical?
8. Would you say you have bought more or less since the lockdown began in March?
9. Have you missed going out shopping during the pandemic?
10. How often do you trust the information you hear about brand on social media platforms such as Facebook, Instagram, Twitter etc?