Page 2 - customer service consistency matters
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     Consistency means always, not sometimes
               I remember one morning driving to work and stopping at a corner
               cafe to grab a quick coffee. The closed sign was still up. I looked at
               the time and glanced down at their business hours on the door.
               They were supposed to be open at 8:00 a.m.—it was 8:10. I'd been
               there a few times before at the same time of day, so this
               was...strange.
               My immediate thought was: "Do I wait?" And, ultimately, the
               answer was no. Since I didn't know when they'd arrive, I decided
               to cut my losses and go to another cafe.
     	
