Page 12 - MMR Academy 2018/19
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SENSORY BRANDING
March 2019
In a Post-truth era, how can brands engender trust The MARKETING & INSIGHT session will cover:
with more meaningful and tangible experiences?
• The time is now:
This module will be split across two sessions, the first targeted specifically at The importance of utilising sensory (System 1) communication to cut through
Marketing & Insight professionals, the second tailored for Product • Going beyond liking:
Development. In these workshops we’ll demonstrate how a sensory-led Why sensory branding can create genuine competitive edge
approach to brand, pack and product development can help brands land • Targeting emotions:
propositions with the conviction sought by today’s demanding consumer. How a sensory-led apprach can highlight white space across consumer
needstates
The PRODUCT DEVELOPMENT session will cover:
• How to design a sensory-led approach to pack and product development
• How to activate brand promise through the sensory experience of your product
• How to create a sensory signature that is truly meaningful and compelling to
your consumers
