Page 15 - MMR Academy 2018/19
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CONCEPT WRITING
May 2019
Innovation is tough with a competitive market place, vast competition and
consumer behaviour difficult to predict! Yet in many organisations, concept
development and the concept writing practice remains unchanged.
We believe that too often the focus is given on writing concepts to pass
research stage gates, rather than understanding true market potential.
This session brings a fresh perspective to concept writing, with a chance to have
a go yourself. You’ll take away a concept development framework that can be
adapted for your own business, as well as MMR’s top tips for concept writing and
concept development. This session will increase confidence in concept writing,
help you know what to look out for when critiquing your own and others’ ideas,
and help drive the impact of your concept development.
“A MASSIVE THANK YOU FOR TALKING US
THROUGH CONCEPT WRITING LAST WEEK.
IT WAS REALLY ILLUMINATING AND I HAVE TO
SAY YOU ARE THE WISEST VOICE WE HAVE
ENCOUNTERED IN THIS AREA”
