Page 4 - MMR Academy 2018/19
P. 4
DATA VISUALISATION PACKAGING
May 2018 July 2018
This session offers tips and tricks to help increase the impact of
presentation reports that are designed to disseminate results from
consumer or sensory research.
We’ll share important considerations regarding content, structure and style, with practical
advice on ways to improve each of these elements when creating a presentation.
From identifying the key messages and how to convey them, the importance of planning
and use of layering to reveal the right level of information at the right time, through to
utilising editorial techniques to guide page layout and impact of messaging.
As a group we’ll use actual slide examples to diagnose which techniques work well and
not so well, before challenging ourselves to create a more punchy presentation using a real
life project example. This goes beyond making data look pretty to help increase the impact
of the presentation as a whole.