Page 5 - MMR Academy 2018/19

PACKAGING

July 2018

This session offers tips and tricks to help increase the impact of With increasing pressure on product development, we believe there’s a
presentation reports that are designed to disseminate results from growing opportunity to capitalise on packaging as a means of driving
consumer or sensory research. brand differentiation, advantage and engagement. This goes beyond the
functionality and design, to include the sensory assets of your packs and
We’ll share important considerations regarding content, structure and style, with practical what these are communicating to consumers across all touchpoints.
advice on ways to improve each of these elements when creating a presentation.
From identifying the key messages and how to convey them, the importance of planning At this interactive session, we’ll share our point of view on the opportunities that
and use of layering to reveal the right level of information at the right time, through to packaging represents, brought to life with examples from a wide variety of different
utilising editorial techniques to guide page layout and impact of messaging. markets. We’ll take a look at example packs from a range of categories, and hone our
skills in identifying the sensory assets of your packaging. This will help ensure you can drive
As a group we’ll use actual slide examples to diagnose which techniques work well and advantage and reinforce your positioning more effectively in NPD, plus uncover key assets
not so well, before challenging ourselves to create a more punchy presentation using a real in your packaging that are important to protect in existing products. Finally we’ll give a brief
life project example. This goes beyond making data look pretty to help increase the impact introduction into some of the ways MMR can help put consumers at the heart of packaging
of the presentation as a whole. development and optimisation.