Page 21 - Unlock Sensory Power
P. 21
Faced with an increasingly
demanding ‘experience-
oriented’ consumer, the
battle to create more
meaningful products is on.
And creating a unique and
ownable sensory signature is a
great place to start!
Gone are the days of
sub-standard products on
supermarket shelves.
As a leading provider of
benchmark tests, we know how
difficult it can be for brands to
achieve significant preference in
blind product tests.
WE ASSERT THAT BRANDS
MUST END THEIR OBSESSION
WITH LIKING AND OVERALL
OPINION AND LOOK TOWARDS
PRODUCT MEANING “
