Page 24 - Unlock Sensory Power

Next time you experience the joy
of Cadbury’s famous Dairy Milk
Chocolate, notice the distinctive
‘snap’ as you break off a piece.

You may not have been conscious of
this audible brand attribute in the
past, but it goes a long way to
affirm the quality of this much
loved brand.
When it comes to household care in
South America, nothing protects as
long as Vim (also known as
Domestos, Glorix and Klinex in
other regions).

There is no thicker bleach on the
market, and this product truth
drives brand communications in
support of its longevity claim.

Perhaps one of the earliest
examples of sensory signature that
gave real gravitas to a brand, was
that of Guinness stout.

The famous settling of the black
liquid with its distinctive white
head, is cleverly linked to support
the quality of the product.