Page 27 - Unlock Sensory Power
P. 27
MAGNUM ICE CREAM
If you’ve ever enjoyed a
Magnum ice cream, you’ll SO SYNONYMOUS IS THE SIGNATURE
recall the initial ‘crack’ of the ‘CRACK’ WITH THE MAGNUM BRAND,
chocolate as you bite into it. UNILEVER ARE USING IT TO UNDERPIN
NEW PRODUCT DEVELOPMENT IN
OTHER FORMATS.
Brand owner Unilever has
invested considerable time and
effort to create this winning BET YOU WANT ONE NOW?
sensory signature.
Aside from supporting Magnum’s
premium position in the market,
it provides a powerful mental
trigger that primes consumers
for the pleasure about to
happen.
An ice breaker in every sense.
