Page 27 - Unlock Sensory Power
P. 27

MAGNUM ICE CREAM



        If you’ve ever enjoyed a
        Magnum ice cream, you’ll               SO SYNONYMOUS IS THE SIGNATURE
        recall the initial ‘crack’ of the      ‘CRACK’ WITH THE MAGNUM BRAND,
        chocolate as you bite into it.         UNILEVER ARE USING IT TO UNDERPIN
                                               NEW PRODUCT DEVELOPMENT IN
                                               OTHER FORMATS.
        Brand owner Unilever has
        invested considerable time and
        effort to create this winning          BET YOU WANT ONE NOW?
        sensory signature.


        Aside from supporting Magnum’s
        premium position in the market,
        it provides a powerful mental
        trigger that primes consumers
        for the pleasure about to
        happen.

        An ice breaker in every sense.
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