Page 35 - Unlock Sensory Power
P. 35

THE BENEFITS HAVE TO BE


        UNDERSTANDABLE BY THE



        CONSUMER, OR THERE HAS TO


        BE A PATH FOR THEM TO



        UNDERSTAND IT. IF THE


        CONSUMER DOESN’T



        UNDERSTAND IT,  IF THEY DON’T


        BELIEVE IT,  THEN THEY MIGHT



        TRY IT, BUT THERE WON’T BE A


        REPEAT PURCHASE.                                     “





        Daniel Grubbs,
        Managing Director, PepsiCo Ventures
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