Page 66 - Unlock Sensory Power
P. 66
SEEDLIP
NON-ALCOHOLIC SPIRIT
How to solve the problem of what The result is a bottle that borrows
to drink when you’re not from the craft Gin sector, with
drinking? careful thinking applied to its
structure, weight and substrate -
How to solve the problem of and the graphic!
creating a brand in the fast
growing alcohol alternatives More than this, the attention paid
space? to the way the drink is served is
genius. Assembling your Seedlip
This is something Seedlip has and Tonic is to go through exactly
done with great style, and great the same sensory journey to create
Sensory Branding. a Gin and Tonic.
Research highlighted that most Seedlip is great example of Sensory
non-alcoholic choices lack Branding from start to finish.
sophistication. Non-alcoholic
cocktails are invariably blue. Cheers to that.
Even bar staff are embarrassed!
To create a successful entrant in
the alcohol alternatives sector, it
was going to take a level of
precison and cache that others had
so far failed to achieve.
