Page 65 - Unlock Sensory Power

BEYOND THE GRAPHIC
In summary, there is much to gain
from going beyond the graphic
when developing your packaging.
This is not to under-estimate the
power of graphics to communicate
key messages, but recognising that
most shoppers are on auto-pilot,
and many purchase decisions are
not consciously processed, consider
Sensory Branding as your road map
to optimising graphic, structure,
substrate, weight and other facets.