Page 60 - Unlock Sensory Power
P. 60
SENSORY BRANDING INFORMS ON
WHAT PACK ATTRIBUTES - BEYOND
THE GRAPHIC - WILL CREATE THE
MOST POWERFUL REPRESENTATION
OF THE BRAND IN PHYSICAL FORM.
THE RIGHT COMBINATION OF
GRAPHIC, STRUCTURE, TEXTURE,
WEIGHT AND EVEN SOUND - TO
BOOST NON-CONSCIOUS
COMMUNICATION IN A WHOLLY
CONSISTENT MANNER. “
By thinking about your brand’s body language, we’re confident
you can deliver a more effective pack strategy for the future.
