Page 59 - Unlock Sensory Power
P. 59
BRANDS THAT WANT TO
STAND FOR SOMETHING
QUICKLY AND EFFICIENTLY
MUST EMBRACE ‘BODY
LANGUAGE’ AS THE
CENTRAL IDEA TO BOOST TAKE THE KRAKEN.
COMMUNICATION OF KEY This remarkable brand seeks to be
cool, adventurous and free-spirited.
MESSAGES.
In a category audit, we used
sensory techniques to understand
WHAT IS YOUR PACK the body language of The Kraken’s
very distinctive bottle.
ACTUALLY SAYING? This revealed how its sensory
profile reinforces highly desirable
equities.
It commands superior authenticity -
looking like it’s been dredged from
an historic shipwreck!
