Page 57 - Unlock Sensory Power

NOW IS THE TIME TO
INCREASE FOCUS ON

OTHER PACK ELEMENTS,
SUCH AS STRUCTURE.

WHAT CHANGES COULD
BETTER SUPPORT YOUR

BRAND PROMISE?

Packaging is something we all have
an opinion on. If it’s really cool,
it’s on Instagram. If it’s not, it’s in
Room 101.

For brands, packaging is a top One design agency nicely promotes
priority. However, marketing energy the graphic opportunity as
tends to flow toward the graphic. ‘soft power’. But as well as soft
This is not wasted energy. power, which is often informed by
Beautiful graphics can unlock semioticians, we’d like to see more
sales - ask those nice people at brands shoot for ‘sensory power’
Haagen-Dazs, who have created a - where the combination of highly
more modern iteration of premium articulate consumers and sensory
that’s pushing sales ahead in double science informs the decisions.
digits.