Page 52 - Unlock Sensory Power
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PEPSICO SENSATIONS
Sensations promises ‘A Feast “THESE CHANGES FEED THE
for the Senses’ and tirelessly ILLUSION OF MORE VIBRANT
searches for new and exciting FLAVOURS THAT ARE LITERALLY
fusions of flavour to deliver.
DANCING ON THE TONGUE.”
To create a more immersive - MMR Sensory Scientist
flavour experience, the brand
has recently raised its game by Sensory science has been saying
improving the sensory power of for many years that our
its pack. perception of taste can be
influenced by colour (amongst
Graphics are now more vibrant, other things) - so this example
with a greater sense of really caught our eye.
movement – all of which
contributes to a more engaging Sensational.
taste experience of the product.
