Page 73 - Unlock Sensory Power

Our suite of research tools has
been configured to impact project
success without adding significant
time to your innovation journey.
Agility is not simply about speed,
it’s about embracing the
opportunity to get things right
first time.

Take EROS, which creates Early
Rules of Success for your project.
Think of it as a sensory enhanced
co-creation super group – injecting
momentum, clarity and alignment
into your innovation journey.

EROS is dedicated to creating
better product and packaging
briefs. It rigorously informs
subsequent work streams and
promotes joined up thinking.

Conceived by MMR’s sensory
scientists and qualitative
professionals, this early-stage
qualitative research tool brings
client R&D, insight and marketing
teams together with consumers who
have been screened in a unique
way, to ensure sensory acuity and
articulacy. The result is highly
immersive, challenging and
energetic.