Page 75 - Unlock Sensory Power

SENSORY LED APPROACHES

We present some of the ways
to access the benefits of EROS - The definitive co-created
Sensory Branding on a typical approach to inform positioning,
innovation journey. packaging or product. Creates
highly informed concept, pack or

product briefs that reduce the need
for refinements further down the
line.

MINDSETS recognises that people
are complicated, therefore hard to
segment! At one moment in time,
Peter can be mindful about dietary RETREATS is our ultimate Sensory
choices. In the next, he’s recklessly Branding tool. A highly engaged
hedonistic. With such fluidity, stakeholder group take on the
Mindsets zones in on the emotional challenge to create a full
and functional needs of each proposition, with consumers!
occasion, not the person. Exploring brand, pack, product,
communication and claims.
Highly adaptive, Retreats
guarantees a consumer centric
SENSORY MAPPING uncovers white result.
space innovation from a sensory
segmentation of a category.
Even more powerful when
combined with the emotional and
functional framework from a
Mindsets study.