Page 79 - Unlock Sensory Power

SENSOHEDONIC OPTIMISATION is
a highly rated approach. It has the
power to create targeted products
that are truly loved. Expert sensory
data is modelled with consumer
liking scores, to determine the
precise drivers of appeal across
different consumer preferences.

What happens around a pack or
product experience can have a
dramatic impact upon the
perceived reality of the
consumption experience. That’s
why we’ve taken our sensory
know-how out of the lab and into
realistic consumption scenarios.
Get the next level in detailed
diagnostic commentary.

Motivated people shaping brand,
pack and product decisions in a
series of iterative, scalable
exercises that flag up issues and
offer solutions. From overnight
feedback, to quick polls and
strategic insight generating tasks,
our sensory moderated
communities are an efficient way
to evolve an idea – and now enable
placement of products to explore
and assess more tangible
encounters.