Page 43 - The Five Forces of Everything

IMPLICATIONS

Spark Connections Waste Not
Express Yourself People have a deeply set desire In the U.K., Kingsmill has

For those with more followers than friends, brands have opportunities to connect. How can your brand launched several smaller loaves
to help people make a clear statement about who they are, and attract facilitate these connections? to avoid stale bread going to
other like-minded individuals. Who can forget Coca-Cola’s landfi ll. With rising numbers of
attempts to promote meaningful single households, how can you
moments between friends? downsize?
Celebrate Single

In China, November 11 th Different Tribes
is Singles Day, with young
people celebrating their Shock! Single people are not all
relationship-free status by the same. Younger singles want
shopping, big time! This to delay adulthood and place
consumer event is four value on fun. People in their
times bigger than the two mid-thirties want to show that
biggest shopping days in they are progressing in life.
the U.S. Are you playing At what stage is your brand best
your part? placed to help - and how?

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FORCE #3 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS