Page 16 - Employee Handbook - China

AN INTRODUCTION TO MMR RESEARCH WORLDWIDE

Sensory expertize running
throughout our business

A deep understanding of
consumer choice and tools to
access this more effectively

Providing the link between Marketing,
R&D and consumers

As global leaders in consumer research, we champion the product and pack - with a mission
to deepen emotional engagement with brands across all moments of truth.

There is no closer engagement between a consumer and brand than the experience
of using product and pack, but with today’s time pressed consumer making faster,
intuitive, emotion based judgements - the battleground is shifting towards non-
conscious sensory cues.

We apply unique and powerful research tools to amplify the brand message, creating
greater impact in store and more engaging experiences at the point of consumption.

Centres of excellence in key strategic
locations and an extensive network of
fieldwork providers

Established global partners for
multinational manufacturers and
retailers

Real category expertise and a team
immersed in food, drink, personal and
household care sectors

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