Page 19 - Employee Handbook - China
P. 19

MMR STRATEGY











                           Global preferred partners

      GOAL
                           to all of the top 25 CPG manufacturers



      WHO ARE WE  Food, drink, personal and household care experts



                    It’s what we currently do, it’s what we want to do, it’s where we have to be the best




          We help our clients make products with real purpose and meaning
      WHY       - going beyond liking to deliver truly coherent experiences





            Globally credible;                Sensory branding                Sensory at our core;

           big enough to deliver,                    experts;                leveraging the power of
                                            ensuring products and
                                                                                 sensory to  create
      HOW  expert enough to excel           packaging are perfectly            perfect products and
              ‘Brilliant not big’
                                           in-tune with their brand.                 packaging
                                                  ‘The last 5%.’


                                                                                                A culture
                                                                              Connecting
                                                              Proactive
                                                                                               where each
      SUPPORT  method and   automation &   video, delivery   development      clients with    individual can
                            Efficiency,
          Innovation;
                                           Story-telling,
                                                                client
                                                                                 their
                                                                                                thrive and
              tech
                              agility
                                              sparkle
                                                                                               reach their
                                                               mindset
                                                                              consumers
                                                                                                potential
      FOUNDATIONS                                                Marketing       Creating an environment
                                                                                 for informed conversations,
                                                                                 strong points of view and
                                                                                 regular client connection








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