Page 21 - MMR Academy Training Guide 2019-20

SHOPPER RESEARCH “VERY INSIGHTFUL,

April 2020
DEFINITELY LEARNT

Discover how to unlock Sensory Power and Saliency at the point of
purchase, both instore and online.

In this workshop, we’ll establish the different frames of reference that are A LOT AND THE USE
steering your shoppers’ decisions; exploring the sensory signature of retail
spaces and brands and their role in addressing Shopper Missions and
Needstates. What visual and haptic signatures exist? Can auditory, aroma
and taste signatures be leveraged? OF EXAMPLES MADE

You’ll also learn how to aid the ‘autopilot’ shopper and activate the
‘conscious/pilot’ shopper, too. EVERY POINT RELEVANT

We’ll discuss

- Navigation: Layout & Adjacencies AND ENGAGING”
- Ranging
- Pack
- POS
- Pricing & Promotion
- Tech that could help unlock shopper behaviour: Eye Tracking, Beacons
and AI

You’ll leave the session with a clear understanding of the power of brand
framing to establish loyalty and intuitive repeat purchase!