Page 17 - MMR Academy Training Guide 2019-20
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“VERY TAILORED TO
INDUSTRIAL / INTRODUCTION TO SENSORY QUAL
March 2020
BUSINESS NEEDS, Uncover the opportunities that Sensory Qual research can offer throughout
your innovation journey.
WITH REAL CASE Sensory Qual places consumers at the heart of innovation, creating a joined
up approach throughout the development process. This interactive session
explores how sensory can bring a new dimension to qualitative research,
STUDIES. KEEP UP THE adding deeper levels of consumer connection to your proposition.
During this session we’ll explore the sensory qual philosophy, deep dive into a
range of approaches and get fully immersed with hands on activities to try it
GREAT WORK!” research can offer, with real-life applications that are directly relevant to
out for yourself. You’ll witness first hand the opportunities that sensory qual
stages in your own innovation journey.
