Page 13 - MMR Academy Training Guide 2019-20

“FANTASTIC SESSION PORTFOLIO STRATEGY RESEARCH

AS ALWAYS! YOU January 2020

MANAGE TO MAKE ME Learn how consumer insight can help guide your portfolio strategy.

With ever increasing pressures to innovate & protect listings, the need
to have total clarity on the best portfolio has never been greater. In this
THINK DIFFERENTLY session, we’ll discuss a variety of ways in which consumer input can be

invaluable to help guide your portfolio strategy:

EVERY TIME I ATTEND - Providing a quick steer to R&D on innovation routes
Clarity for how to rationalise your range/portfolio overall
-
& by retailer/channel

- Understand which NPD(s) to prioritise for development
ONE OF THESE EVENTS” - to maximise range/portfolio growth
Full clarity on how to adapt your current portfolio in minute

detail (e.g. pack size, format, price) to unlock growth without
the need for new listings, plus precise definitions on what type of
NPD will deliver maximum incrementality

This session will be co-presented between MMR & Huxly, for a combined
view of quantitative research & brand strategy.