Page 11 - MMR Academy Training Guide 2019-20

MAKE THE MOST OF YOUR

DEMAND SPACES FRAMEWORK “WOW! 10/10 (AND I’M

NOT JUST SAYING THAT)
November 2019

Gain actionable direction on how to apply segmentation across your
innovation process. – VERY USEFUL SESSION

From Needstates to Demand Spaces, market segmentations are a powerful
framework for brand, innovation and activation. This session is ideal for those AND BASED ON
who already have a segmentation, looking for direction on how to apply this
across their innovation process.

During the session we will explore how you can work within these frameworks SOMETHING I CAN USE
– from development to validation – to ensure all elements of the marketing
mix align with the needs of a Demand Space, and maximise your chances of
success in market IMMEDIATELY.

You’ll leave with practical suggestions for bringing your segmentation to life
and ensuring it’s at the heart of decision making for aligned and powerful
THANK YOU!”
development.