Page 6 - MMR Academy Training Guide 2019-20
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“REALLY THOUGHT-PROVOKING
CONSUMER CLOSENESS CONTENT, DELIVERED IN A VERY
ENGAGING, HIGH ENERGY WAY!
September 2019
Explore how your brand team can harness technology and
fresh innovation approaches to get closer to consumers.
With timelines and budgets constantly being squeezed and increasing pressure I’M ALREADY THINKING ABOUT
to get to market quickly, we believe that the right research can support a
more agile approach to innovation, and increase chances of success.
This workshop places focus on ways of harnessing technology to get closer HOW TO SHARE WITH MY
to consumers; looking at different ways to monitor product usage, as well as
connecting with consumers through video, mobile and online forums. MARKETING & SALES TEAMS
We’ll also introduce Cubo, a new addition to the MMR Family who bring a
fresh, consumer-focused perspective - shaking up traditional stage-gate AS INSPIRATION”
innovation approaches.
