Page 4 - MMR Academy Training Guide 2019-20
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MMR 2019/20 MODULES
CONSUMER CLOSENESS Explore how your brand team can harness technology
“GREAT SESSION – September 2019 to get closer to consumers
INTRO TO PRODUCT
Discover how to effectively optimise products using
OPTIMISATION consumer and sensory insight
INTERACTIVE, FUN AND MAKE THE MOST OF Gain actionable direction on how to apply
October 2019
YOUR DEMAND SPACE segmentation across your innovation process
NOW I FEEL A LOT MORE PORTFOLIO STRATEGY Learn how consumer insight can help guide your
November 2019
January 2020 portfolio strategy
KNOWLEDGEABLE. DELIVERING COMMERCIAL Delve into a variety of agile approaches and explore how
INNOVATION SUCCESS WITH
your business can benefit from embracing agility
AGILITY
WOULD HIGHLY INTRO TO SENSORY QUAL Uncover the opportunities that Sensory Qual research
February 2020
can offer throughout your innovation journey
March 2020
RECOMMEND!” SHOPPER RESEARCH Discover how to unlock Sensory Power and Saliency at
the point of purchase, both instore and online
April 2020
STORYTIME & DATA Increase the impact of your presentation reports
VISUALISATION by discovering how to identify data stories and add
May 2020 clarity to research outputs
NOVA - TECH TRENDS Explore the latest technology trends, including AI,
June 2020 smart speakers, augmented reality and Internet of Things
HOW TO WIN AT RETAILER Ensure your proposition is fully aligned and ready to
SELL IN MEETINGS succeed at retailer sell-in
September 2020
CLAIMS Understand how to create a claims proposition that
October 2020 is motivating to consumers and successful in market
