Page 27 - MMR Academy Training Guide 2019-20

“REALLY INSIGHTFUL

SESSION WITH CLEAR RETAILER SELL-IN
September 2020

TAKEAWAYS AND CHECKLISTS This session offers tips and tricks to help you better prepare for successful

retailer sell-in presentations.
/ GUIDELINES THAT CAN BE Incorporating consumer insight data into your retailer sell-in can be tricky,

with so many sources of information needing to work together seamlessly.
IMPLEMENTED IN ALL We’ll discuss the idea of storyboarding with your research partner

(introducing our own internal initiative) to make it easier to deliver
BUSINESSES, SO A compelling, story-driven pitches. We’ll touch upon how technology can be
used to champion the consumer too, bringing their voice to life in the
boardroom.
UNIVERSAL TRAINING” Who is your target retailer after? What’s their agenda and perspective?

We’ll discuss the power of boost samples, enabling you to deliver accurate
and well-prepared answers to any questions, as well as identifying best in
class practices and guidance on how to instil confidence and readiness during
sell-in.

Finally we’ll introduce Ideal Insight, our video production partners; experts
in creating compelling content that delivers key messages in impactful,
digestible and visually brilliant formats.