Page 29 - MMR Academy Training Guide 2019-20

“THE SESSION WAS

CLAIMS
EVERYTHING I NEEDED.
October 2020

Understand how to create a claims proposition that is motivating to
consumers and successful in market. I FEEL WELL EQUIPPED

Claims are an extremely powerful part of the marketing mix. However, with
increased consumer scepticism, there is growing pressure to find ways to TO TAKE THE LEARNINGS
support consumer trust whilst also creating differentiation and desire, through
tapping into consumer motivations and needs.

This session focuses on best practice when designing claims research; from BACK TO MY TEAM!”
early-stage identification of compelling claims territories, to optimisation of
execution and the importance of robust supporting research to substantiate
claims.

You’ll leave this workshop with a clear understanding of how to ensure your
proposition is motivating to consumers and successful in market.