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Unlock
Sensory Power
We really believe in making the most of the sensory
experience that is delivered by a brand – through both
its product and its packaging (with the latter being We will now
way more important than many people believe!)
share 7 principles
Our approach is based around unlocking this sensory
power – understanding the way that sensory delivery
connects to a brand’s emotional and functional
promises, and helping to create brands where the for building
sum of the parts becomes greater than the whole
success into your
This doesn't need luck over judgement, or some kind
of witchcraft… the right insight, interpretation and
innovation process
collaboration with consumers can unlock this sensory
power very effectively (and efficiently)
from the outset…
It’s what we do!
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