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3) Tap into
genuine Once you know your consumer and your
brand, it’s vital to find those little triggers that
will connect with the target audience.
consumer It’s how to talk, how to look, how to taste
> these sensory trigger points make all the
difference in driving longer term connection!
drivers for The most effective products will be those that
tap into these consumer drivers and then
deliver perfectly against them in terms of the
maximum brand, product and packaging experience
impact
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