Page 55 - Cubo - Winning In Plant-Based

Recognise the diverse ‘paths to plant-based’

Of those reducing:

Of those reducing:

AUS BRZ CN GER IND ITA TUR SA UK US

I am eating more to have a generally healthier 23% 27% 17% 33% 22% 20% 26% 16% 25% 18% 25%
I am eating more to have a generally
diet
healthier diet

I am eating more to help me lose weight
I am eating more to help me lose weight 16% 16% 16% 11% 13% 12% 14% 20% 17% 21% 21%

I am eating more to increase the amount of
I am eating more to increase the amount of 14% 13% 10% 22% 14% 12% 15% 17% 15% 12% 12%
fruit / veg in my diet
fruit / veg in my diet

I am eating more to prevent specific health
risks 14%
I am eating more to prevent specific health 11% 17% 13% 12% 13% 17% 17% 19% 9% 13%
risks

I am eating more because I’m concerned
I am eating more because I’m concerned
about animal cruelty 13% 13% 19% 4% 17% 18% 11% 13% 7% 15% 10%
about animal cruelty

I am eating more because I’m concerned
I am eating more because I’m concerned 13% 14% 14% 8% 16% 14% 11% 8% 11% 20% 12%
about the environment and sustainability
about the environment and sustainability

I am eating more because family member(s) 4% 3% 3% 3% 3% 8% 3% 5% 4% 3% 3%
I am eating more because I’m concerned
or friend(s) are vegan
about the environment and sustainability

I am eating more because I don’t like the taste 3% 3% 4% 4% 3% 3% 3% 5% 3% 2% 3%
I am eating more because I don’t like the
of meat / dairy
taste of meat / dairy
Of those reducing:

CUBO May 2019 Quick Vote via Toluna n=36,080

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