Page 50 - Cubo - Winning In Plant-Based
P. 50
For example In summary; three
key opportunities for
Environmental
success
Biodegradable packaging,
a granular texture, and
they plant a tree for each
1 There’s no need to guess – success can
bar sold!
and must be designed & delivered… even
in categories which are in rapid growth.
It pays to think long-term and to engineer
Health
the proposition to ensure deeper consumer
Very functional, scientific connections
even – very true to the
brand promise at all
touchpoints – delivering
balanced nutrition in 2 Plant-based really won’t be that different
a fast and convenient to any other category – it will mature, it will
format become tougher, there will be fewer
short-cuts to success. Design for this tough
world now, and your brand will be well placed
Enjoyment for the future
Dairy free, naturally
sweetened but major on
indulgence – ‘wondrous 3 There is ample space for a couple of big
treats’ – not softening branded players to make an impact!
down the message to due
to health creds,
this is indulgent!
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