Page 47 - Cubo - Winning In Plant-Based

For example

– 2 brands that achieve this coherence:

Quorn Bowls – just launched ambient snack and Wicked Kitchen (Tesco) – vibrant, colourful dishes

lunch pots – designed to satisfy consumer need that satisfy the demand for both health and
for plant-based, protein rich convenience food indulgence. Making plant-based food appealing

(‘healthy pot noodle’). Packaging is very consistent to the meat eater with messaging ‘big bro

with the occasion, product format works very well enchiladas’, ‘mighty plant flavours unleashed’
against requirements in this situation, branding – pushing the power message to counteract the

remains consistent with over-arching brand perception of plant-based food as bland and
narrative etc. feeble. An own label brand that punches with the

big boys!

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