Page 6 - MMR Research Sensory Creds - Chinese
P. 6
感官科学测试可以为您和您的
品牌解决什么样的问题？
• Help to identify the optimal formulation for a new product
• Uncover white space opportunities in a crowded category
• Understand a brand’s unique sensory signature
• Optimise a poorly performing product
• Understand the sensory impact of planned cost of goods reductions
• Reduce sugar levels without reducing appeal
• Help to decide on product strategies - multi-product vs. single product
• Standardise formulations across markets
• Check the impact of natural variations in raw materials
• Align expectations of product, pack and brand
对MMR来说，感官科学意味着更多，不仅仅是
传统意义上的运用到专业评定小组的一种方法
6
