Page 7 - MMR Research Sensory Creds - Chinese
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MMR-感官业务
专业评定小组引领 消费者引领
The more traditional approach MMR’s approach to getting more
to Sensory Science. out of sensory by co-moderating
qualitative research with
consumers.
Using trained expert panels who
are screened for sensory acuity.
Includes elements of sensory
Conducted in Sensory Science screening to identify the best
Centers with Sensory Scientists WE OFTEN USE A respondents.
leading the panels. COMBINATION OF BOTH Using facilitation techniques learnt
All testing follows strict global APPROACHES in panels and leveraging technical
protocols. food & drink knowledge.
Results provide very technical Plus we regularly provide Although results are subjective,
descriptions of products, with a consultancy service and extensive detail is obtained to
extensive detail to guide product run training (basic and guide product development.
development. advanced)
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