Page 12 - MMR Research Sensory Creds - Chinese

MMR创新团队一直致力于开发和

尝试新方法

Finding the diff erences between products; ideal for stealth reformulation, ingredient or supplier
changes. We use and adapt the best industry methods such as Tetrad, Diff erence from Control and
Duo-Trio.
Whether you want to understand the competitive set or you’re looking to stretch the sensory space
for preference mapping, we have developed the ideal mapping approaches for any number of
products, through Taxonomic Sorting, Napping® or qualitative mapping.

When time and budget is limited, we can still get a useful sensory fi ngerprint of your key product
attributes using consensus, free choice and fl ash profi ling amongst other agile approaches.

Full sensory profi ling explores in depth all aspects of the product experience. This statistically
robust approach provides the greatest detail and insight on the attributes of your products,
prototypes and wider competitive sets.

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