Page 13 - MMR Research Sensory Creds - Chinese

Evaluating a product experience over time or usage? Temporal methods measure the sensory
profi le as it changes over time or consumption, through methods such as time-intensity and
sequential profi ling.
Combining the power of sensory profi ling with the reactions of consumers, preference mapping
highlights the drivers of liking for your product and category. Overlaying sensory results onto
consumer liking data better explains which attributes are contributing the most to preference.
Ideal when asking consumers just isn’t enough.

There is no average consumer, and MMR believes going deeper to identify clusters of
consumers with similar liking patterns. Bringing Liking Segmentation to preference mapping,
this method selects the key segments of your target market to optimise towards. Combined
with a predictive model, SensoHedonic off ers our most tried and tested approaches for NPD
success.

NEW: OUT OF THE LAB Sensory panelists are trained to be product experts, evaluating all elements of the product
experience. Out of the Lab takes them beyond the laboratory to optimise the real user
experience through sensory evaluation in contextual settings.

Sensory panelists are experts in articulacy. We apply the power of sensory to fully understand
the full user experience with diff erent packaging options.

您的挑战，由我们来肩负

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