Page 15 - MMR Research Sensory Creds - Chinese
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Extended product focused workshops (~4hrs) dual moderated by qualitative researchers and Sensory
Scientists with rigorous sensory screening in order to select the very best sensorially articulate
consumers.
An intensive dual moderated ‘start to fi nish’ immersive consumer workshop (~2 days) with fully
screened sensorially & creatively articulate consumers.
‘s Understand your off ering from a consumer perspective in complete detail. Including 1-2-1
interviews with sensory acute consumers or more targeted segments e.g. chefs.
Product focused groups (~2-2.5hrs) dual moderated by qualitative researchers and Sensory
Scientists with sensory screened consumers in order to discount those with poor sensory articulacy.
Typically a 3-4 hr workshop to deliver comprehensive outputs, such as a highly informed
packaging brief using articulate consumers and a dual moderation approach.
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