Page 10 - MMR Premium - The Guide
P. 10
OUR
#PREMIUM7
With... 12 shopper #1 - There are two paths to Premium
#2 - Packaging structure is dramatically important
Over interviews #3 - Top Premium brands assert Authenticity
2 gamified
3000 online quant surveys #4 - Premium brands are more purposeful
30 in-home depth #6 - It’s a touchy, feely, sensory thing
participants immersive #5 - Meaningfully Distinctive is the new liking
interviews
...we have crafted 7 leading themes #7 - It all comes down to flow
that decode the dynamics of Premium.
